In short, yes. UPC codes can be resued and often are. Usually its the same wine, but a differnt vintage. Liquor stores can assign their own UPC codes for wines that don't already have there own. (Very few imported wines have UPCs on them from the winery.) So from year to year the same store can reuse the UPC for other merchandice.
Frustrating I know. UPCs are far from perfect.
Bryn
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